- Retail Products
- XM Products
- Educational Tools
- Contact Us
First Insight’s offering for small and emerging businesses is the quick, easy and affordable way to create unique, differentiated products that your customer wants, at the right price.
First Insight is the fast, scalable approach to performing pre-season testing on new products – during the development process and before you or your retail partners make your buys.
Whether you’re DTC or selling through retail, develop the right new products at the right price by incorporating the Voice of the Customer.
Learn from Stephanie Greenfield, Managing Director of Product Development at Dan Post Boot Company, how the iconic western brand is leveraging digital product testing and the Voice of the Customer to get to market faster with winning new styles.
Our industry-leading platform takes your experience management operations from reactive to proactive. We empower you to create products, brands, and customer and employee engagement that deliver growth to both your top and bottom lines.
Mark Higgins, Senior Director of Digital Business Development at Deer Stags & Gretchen Jezerc, SVP of Marketing at First Insight, discuss how incorporating the voice of the customer into product development is enabling Deer Stags to sell-in more products to their retail partners by leveraging data-driven pricing methodologies and maximizing sell-through using predictive analytics.
We’ve found that the First Insight tools not only provide us with the confidence we need to make better, more informed product development and design decisions, but they also give retailers more assurance in working with us.
First Insight testing has been a big success. The items that score high are the items we buy heavy and they sell very well to the retailer. More importantly, those items also have had some of the highest sell-throughs to the end customer.
First Insight’s Next-Gen Experience Management Platform provides a powerful, scalable, and easy-to-integrate solution that informs all the business decisions you face. Through advanced analytics including human computational modeling, Bayesian mathematical models, predictive analytics and APIs, First Insight’s platform represents a proven, breakthrough solution that helps you anticipate outcomes so you can build financial plans that you can achieve.
Understand More Through Better Listening