Predictive Analytics for Small-to-Mid sized Retailers and Brands

InsightSuite for Small & Growing Businesses

Successful Retail Experiences Built on the Foundation of RightProduct + Right Price + Right Quantity

The Fastest and Most Cost Effective Way to Maximizing Margins, Increase Sales, Profits and Sell-In

How We Help

Our InsightSuite for Small Business solution is designed to empower growing businesses with predictive analytics that were previously out-of-reach for businesses lacking years of historic sales data deep market penetration.

Who We Help

From businesses with a small assortment of products to digitally native brands in emerging markets, our tools help retailers and brands take their business to the next level and compete with large industry leaders.

HIGHEST DEMONSTRATED ROI. GUARANTEED.

Unparalleled Value Delivery and Lowest Total Cost Provider


Our industry-leading platform takes your experience management operations from reactive to proactive. We empower you to create products, brands, and customer and employee engagement that deliver growth to both your top and bottom lines.

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The Ultimate Growth Hack

InsightSuite for Small Business is quite possibly the most impactful improvement that a growing business can make. We can eliminate the need for in-store testing while improving accuracy in sales forecasts.

Your business can decrease costs and development time while increasing confidence in your product success, price-points, markdown cadences and sell-through. First Insight can also help you reduce waste and avoid risky products with the help of Voice of the Customer predictive tools.

  • First Insight utilizes real-time data analytics and customer feedback to optimize product assortments.
  • Optimize buy depths to maximize sales, margin, and inventory efficiency.
  • Let your customers or our 100,000,000+ respondents help define your assortment and fill your inventory with products they WANT to buy.
  • Improve sell-in and reduce reliance on in-store testing.

Highest Demonstrated ROI. Guaranteed.

Unparalleled Value Delivery and Lowest Total Cost Provider

First Insight’s offering for small and emerging businesses is the quick, easy and affordable way to create unique, differentiated products that your customer wants, at the right price.

80% Improve Product Success Rates by up to 80%
24 Hours Actionable Results In as Little as 24 Hours
25% Reduce Markdowns by Up to 25%
5 Months Get to Market 4-5 Months Faster

Ready to Get Started?

Schedule a meeting today for a demo of our solution.

Small Business Success Stories

For over 10 years, we have been helping small and medium sized businesses succeed with InsightSuite. Hear from some of our customers and review our case studies below to learn more.

We’ve found that the First Insight tools not only provide us with the confidence we need to make better, more informed product development and design decisions, but they also give retailers more assurance in working with us.

Ray Stewart, Vice President of Sales

First Insight testing has been a big success. The items that score high are the items we buy heavy and they sell very well to the retailer. More importantly, those items also have had some of the highest sell-throughs to the end customer.

Mark Higgins, Senior Director of Digital Business Development

Webinar Clip

Information is Power: Using Data to Drive Sell-in and New Product Success

Mark Higgins, Senior Director of Digital Business Development at Deer Stags & Gretchen Jezerc, SVP of Marketing at First Insight, discuss how incorporating the voice of the customer into product development is enabling Deer Stags to sell-in more products to their retail partners by leveraging data-driven pricing methodologies and maximizing sell-through using predictive analytics.

Webinar Clip

Dan Post Boot Camp: Digital Product Testing Drives Speed, Sell-in and New Style Success

Learn from Stephanie Greenfield, Managing Director of Product Development at Dan Post Boot Company, how the iconic western brand is leveraging digital product testing and the Voice of the Customer to get to market faster with winning new styles.

Are Your Decisions Based On Instinct?
History? Hope?

Schedule a meeting today for a demo of our solution.