Predictive Analytics for Small-to-Midsized Retailers and Brands

Put Your Best Assortment Forward

  • 80% Improvement in New Offering Success Rate
  • 40% inventory reduction while increasing sales by 6%
  • 10% increase in online conversion
  • Access 100M+ Respondents Globally in Over 150 Countries

How do you know you have the best possible assortment for next season?


First Insight’s offering for small and emerging businesses is the quick, easy and affordable way to create unique, differentiated products that your customer wants, at the right price.

First Insight is the fast, scalable approach to performing pre-season testing on new products – during the development process and before you or your retail partners make your buys.

Whether you’re DTC or selling through retail, develop the right new products at the right price by incorporating the Voice of the Customer.

Right-sized product solutions for your business

  • Shorten your time to market by testing all of your new products in 24-28 hours or less.
  • Calibrate your buys and optimize sell-in by more accurately forecasting product demand and margin for each item.
  • Set prices for new items based on real-time consumer demand signals.
  • Engage your customers through interactive tools which give them a voice in the new product creation process.

Webinar Clip

Dan Post Boot Camp: Digital Product Testing Drives Speed, Sell-in and New Style Success

Learn from Stephanie Greenfield, Managing Director of Product Development at Dan Post Boot Company, how the iconic western brand is leveraging digital product testing and the Voice of the Customer to get to market faster with winning new styles. 


Unparalleled Value Delivery and Lowest Total Cost Provider

Our industry-leading platform takes your experience management operations from reactive to proactive. We empower you to create products, brands, and customer and employee engagement that deliver growth to both your top and bottom lines.


Identify The Best Products Before They Hit The Shelves

  • First Insight utilizes real-time data analytics and customer feedback to optimize product assortments.
  • Optimize buy depths to maximize sales, margin, and inventory efficiency.
  • Let your customers help define your assortment and fill your inventory with products they WANT to buy.
  • Improve sell-in and reduce reliance on in-store testing.

Webinar Clip

Information is Power: Using Data to Drive Sell-in and New Product Success

Mark Higgins, Senior Director of Digital Business Development at Deer Stags & Gretchen Jezerc, SVP of Marketing at First Insight,  discuss how incorporating the voice of the customer into product development is enabling Deer Stags to sell-in more products to their retail partners by leveraging data-driven pricing methodologies and maximizing sell-through using predictive analytics.

Are Your Decisions Based On Instinct? History? Hope?

Get the insight. Meet with us today to learn more.

  • We’ve found that the First Insight tools not only provide us with the confidence we need to make better, more informed product development and design decisions, but they also give retailers more assurance in working with us.

    Ray Stewart, Vice President of Sales
  • First Insight testing has been a big success. The items that score high are the items we buy heavy and they sell very well to the retailer. More importantly, those items also have had some of the highest sell-throughs to the end customer.

    Mark Higgins, Senior Director of Digital Business Development

How It Works

First Insight’s Next-Gen Experience Management Platform provides a powerful, scalable, and easy-to-integrate solution that informs all the business decisions you face. Through advanced analytics including human computational modeling, Bayesian mathematical models, predictive analytics and APIs, First Insight’s platform represents a proven, breakthrough solution that helps you anticipate outcomes so you can build financial plans that you can achieve.

Understand More Through Better Listening

From Startups to Global Brands, Our Customers Get Results


How Data Helped Rue21

Leaders from rue21 share how First Insight helped turn around their business using VoC, AI and Predictive Analytics.

Watch Case Study


4-10% Increase revenues and gross margins 4-10%
10-15x Achieve 10-15X ROI on XM Initiatives
4-10% Increase revenues and gross margins 4-10%

Are your decisions based on instinct?
On history? On hoping?