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  • AI Agents
    • Strategy & Planning
      • Consumer & Trend Insight Track changes in consumer behavior, identify trends and uncover untapped product areas.
      • Forecasting Assess sales and margin forecasts for items per region, country, or department.
      • Strategic Insights Have your customers guide you on specific strategic decisions.
    • Design, Merchandising & Sourcing
      • Concept Research, Ideation & Sourcing Have your consumers guide you on early concept ideas and trends.
      • Product Design Insights Create products more consumers will love and value.
      • Assortment Building Create more successful assortments.
      • Assortment Rationalization Optimize investments and remove the long tail.
    • Pricing
      • Price Optimization Optimize initial prices, promotions, and markdown cadences.
      • Margin Optimization Model average unit margin for initial prices and markdown cadences.
    • Supply Chain Planning
      • Plan & Inventory Optimization Remove the guesswork on buy depth for new items.
      • Allocation Optimization Optimize allocations for new, high-volume, and high-ticket items.
      • In-Season Optimization Revise replenishment, allocation, and pricing plans per region or channel.
    • Marketing & Selling
      • Brand & Wholesale Sales Improve Sell-in and minimize allowances. 
      • Market Research Update your knowledge of your target consumers.
      • Creative & Messaging Optimize messages and visuals for your target segments.
      • Campaigns & Targeting Create stronger campaigns, connecting them to the next season.
  • Platform
  • Industries
    • Apparel & Fashion
    • Footwear
    • Home Goods
  • Company
    • Contact
    • Why First Insight?
    • Customers
    • Press Releases
    • First Insight in the News
    • Analyst Coverage
    • Careers
  • Learn
    • Resource Center
    • Case Studies
    • First Insight Blog
    • Greg Petro's Forbes Blog
    • Reports
    • Webinars
    • Knowledge Base
      • Price Optimization Software
      • Improve Speed to Market
      • Predictive Analytics for Retail
      • Machine Learning and AI for Fashion
      • Artificial Intelligence In Retail & CPG
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Greg Petro's Forbes Blog

First Insight CEO Greg Petro is widely recognized as a thought leader who challenges the status quo. Read his thought-provoking perspectives in his weekly Forbes articles.

Resource Center Case Studies First Insight Blog Greg Petro's Forbes Blog Podcasts Reports Webinars First Insight in the News Analyst Coverage Press Releases
Greg Petro's Forbes Blog

Gen Z is Emerging As the Sustainability Generation

Greg Petro's Forbes Blog

This is Not a Test: It's Time to Digitize Your Demand Chain

Greg Petro's Forbes Blog

Is Retail's Future In Bits or Bricks? Yes!

Greg Petro's Forbes Blog

The Amazon of Antitrust Breakups

Greg Petro's Forbes Blog

Post-COVID Consumer Behavior: Like It Never Happened?

Greg Petro's Forbes Blog

Who Will Head In-Store First After Being Vaccinated? It’s Not Who You Might Think

Greg Petro's Forbes Blog

Amazon Bricks-And-Mortar Juggernaut Picks Up Speed

Greg Petro's Forbes Blog

Kathy Ireland Discusses CBD and The Importance of the Customer

Greg Petro's Forbes Blog

Retailers and Brands May Offend Some to Align With Their “Tribe”

Greg Petro's Forbes Blog

Retail's Future: Open-Air, Curbside, and Data-Driven

Greg Petro's Forbes Blog

HOW TO NOT LOSE IT ALL In an Online-First World

Greg Petro's Forbes Blog

Online Retail's Hidden Post-Covid Cost: Returns

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