Supply Chain Blues: From Ripples to a Tsunami

November 12 2021 by Greg Petro

Perhaps many years from now, when we look back on the Great Supply Chain Disruption of 2021, hindsight may prepare us better for future disruptions by clearly showing us how certain ripples later turned into a tsunami.

A Reuters article from 2013 outlined weaknesses in certain industries after the 2009 SARS outbreak which was then mostly contained to Asia in a marginally less globally connected world than the one we live in today. In it, Dr. Dennis Carroll, director of U.S. Agency for International Development’s (USAID) programs on new and emerging disease threats, said of the economic fallout from a pandemic, ‘“People don’t go to their jobs, and they don’t go to shopping malls. There can be a huge decrease in consumer demand, and if (a pandemic) continues long enough, it can affect manufacturing” as producers cut output to align supply with lower demand. If schools are closed, healthy workers may have to stay home with their children. People afraid of becoming infected are less likely to go out to stores, restaurants or movies.’” Sounds pretty familiar, but still…no one expected COVID-19 to be as severely damaging to both human lives and businesses as it turned out to be.

We know that society likes to keep moving forward and unfortunately often ignores the lessons of history.

Had we paid better attention to the SARS outbreak in 2009 it may have served as a crystal ball for predicting some of the business fallout. What business leaders have learned from this pandemic will fill many books, and hopefully, businesses will be better able to weather all kinds of disruptions in the global supply chain. In the meantime, here are a few major themes that brilliant minds should start tackling now.

Shifting demands can lead to crisis down the road.

Read the Full Article at Forbes if you are a subscriber or Download the PDF below.

retail technologies  retail technology  Consumer Driven  voice of the customer  supply chain challenges  supply chain  Voice of Customer Analytics  Coronavirus  COVID-19  shortages


Featured Product

InsightSuite for Small Business

Specialized Tools for Small & Emerging Businesses

The fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.

Learn more
Free Ebook

Maximize Value, Speed & Profit

Learn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.

Get the Free E-book
Roundtable Video

Kohl's Creates Value W/Predictive Analytics

Learn How First Insight's Predictive Tools Fuel Kohl's Success

As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.

Watch the Webinar

Consumer Sustainability Survey 2021

The First Industry-Wide Consumer Study On Shoe Sustainability

This industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.

Download the Webinar & Findings
Supply Chain & Pricing

Navigating Disruption

How The Rockport Company is Optimizing Assortments and Pricing with Data + Digital Product Testing

Learn how The Rockport Company created a new product playbook powered by the Voice of the Customer and predictive tools.

View the Webinar & Highlights