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Greg Petro's Forbes Blog

First Insight CEO Greg Petro is widely recognized as a thought leader who challenges the status quo. Read his thought-provoking perspectives in his weekly Forbes articles.

Resource Center Case Studies First Insight Blog Greg Petro's Forbes Blog Podcasts Reports Webinars First Insight in the News Analyst Coverage Press Releases

Posts about voice of the customer (3):

Greg Petro's Forbes Blog

New Virtual Selling Tools Let Retailers Pick Customers' Minds

Greg Petro's Forbes Blog

A Dose of Inflation May Be Just What Retailers Need

Greg Petro's Forbes Blog

Coming Crunch for Retailers Pits Sustainability v. Inflation

Greg Petro's Forbes Blog

To Survive COVID, Retailers Need to Embrace Creative Destruction

Greg Petro's Forbes Blog

Revenge Shopping: What’s In Store For The U.S.?

Greg Petro's Forbes Blog

This is Not a Test: It's Time to Digitize Your Demand Chain

Greg Petro's Forbes Blog

Kathy Ireland Discusses CBD and The Importance of the Customer

Greg Petro's Forbes Blog

Retail's Future: Open-Air, Curbside, and Data-Driven

Greg Petro's Forbes Blog

HOW TO NOT LOSE IT ALL In an Online-First World

Greg Petro's Forbes Blog

Online First Retail - Everyone Is Doing It

Greg Petro's Forbes Blog

Can Tribalism Help Marketers Navigate in a Pandemic Fog?

Greg Petro's Forbes Blog

In Fashion Wars, Amazon Copies But It’s The Data That Sells

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  • AI Agents
    • AI Agents
    • Strategy & Planning
      • Strategy & Planning
      • Consumer & Trend Insight Track changes in consumer behavior, identify trends and uncover untapped product areas.
      • Forecasting Assess sales and margin forecasts for items per region, country, or department.
      • Strategic Insights Have your customers guide you on specific strategic decisions.
    • Design, Merchandising & Sourcing
      • Design, Merchandising & Sourcing
      • Concept Research, Ideation & Sourcing Have your consumers guide you on early concept ideas and trends.
      • Product Design Insights Create products more consumers will love and value.
      • Assortment Building Create more successful assortments.
      • Assortment Rationalization Optimize investments and remove the long tail.
    • Pricing
      • Pricing
      • Price Optimization Optimize initial prices, promotions, and markdown cadences.
      • Margin Optimization Model average unit margin for initial prices and markdown cadences.
    • Supply Chain Planning
      • Supply Chain Planning
      • Plan & Inventory Optimization Remove the guesswork on buy depth for new items.
      • Allocation Optimization Optimize allocations for new, high-volume, and high-ticket items.
      • In-Season Optimization Revise replenishment, allocation, and pricing plans per region or channel.
    • Marketing & Selling
      • Marketing & Selling
      • Brand & Wholesale Sales Improve Sell-in and minimize allowances. 
      • Market Research Update your knowledge of your target consumers.
      • Creative & Messaging Optimize messages and visuals for your target segments.
      • Campaigns & Targeting Create stronger campaigns, connecting them to the next season.
  • Platform
  • Industries
    • Industries
    • Apparel & Fashion
    • Footwear
    • Home Goods
  • Company
    • Company
    • Contact
    • Why First Insight?
    • Customers
    • Press Releases
    • First Insight in the News
    • Analyst Coverage
    • Careers
  • Learn
    • Learn
    • Resource Center
    • Case Studies
    • First Insight Blog
    • Greg Petro's Forbes Blog
    • Reports
    • Webinars
    • Knowledge Base
      • Knowledge Base
      • Price Optimization Software
      • Improve Speed to Market
      • Predictive Analytics for Retail
      • Machine Learning and AI for Fashion
      • Artificial Intelligence In Retail & CPG
First Insight

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Let's Talk

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