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First Insight
First Insight
  • AI Agents
    • Strategy & Planning
      • Consumer & Trend Insight Track changes in consumer behavior, identify trends and uncover untapped product areas.
      • Forecasting Assess sales and margin forecasts for items per region, country, or department.
      • Strategic Insights Have your customers guide you on specific strategic decisions.
    • Design, Merchandising & Sourcing
      • Concept Research, Ideation & Sourcing Have your consumers guide you on early concept ideas and trends.
      • Product Design Insights Create products more consumers will love and value.
      • Assortment Building Create more successful assortments.
      • Assortment Rationalization Optimize investments and remove the long tail.
    • Pricing
      • Price Optimization Optimize initial prices, promotions, and markdown cadences.
      • Margin Optimization Model average unit margin for initial prices and markdown cadences.
    • Supply Chain Planning
      • Plan & Inventory Optimization Remove the guesswork on buy depth for new items.
      • Allocation Optimization Optimize allocations for new, high-volume, and high-ticket items.
      • In-Season Optimization Revise replenishment, allocation, and pricing plans per region or channel.
    • Marketing & Selling
      • Brand & Wholesale Sales Improve Sell-in and minimize allowances. 
      • Market Research Update your knowledge of your target consumers.
      • Creative & Messaging Optimize messages and visuals for your target segments.
      • Campaigns & Targeting Create stronger campaigns, connecting them to the next season.
  • Platform
  • Industries
    • Apparel & Fashion
    • Footwear
    • Home Goods
  • Company
    • Contact
    • Why First Insight?
    • Customers
    • Press Releases
    • First Insight in the News
    • Analyst Coverage
    • Careers
  • Learn
    • Resource Center
    • Case Studies
    • First Insight Blog
    • Greg Petro's Forbes Blog
    • Reports
    • Webinars
    • Knowledge Base
      • Price Optimization Software
      • Improve Speed to Market
      • Predictive Analytics for Retail
      • Machine Learning and AI for Fashion
      • Artificial Intelligence In Retail & CPG
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Greg Petro's Forbes Blog

First Insight CEO Greg Petro is widely recognized as a thought leader who challenges the status quo. Read his thought-provoking perspectives in his weekly Forbes articles.

Resource Center Case Studies First Insight Blog Greg Petro's Forbes Blog Podcasts Reports Webinars First Insight in the News Analyst Coverage Press Releases

Posts about in-store shopping:

Target Shopping Cart
Greg Petro's Forbes Blog

Is Target's Comeback Strategy Too Little, Too Late?

fashion athleisure brand rhone storefront
Greg Petro's Forbes Blog

Activewear Brand Rhone On The Move As Fitness Industry Rebounds

Consumer Trends
Greg Petro's Forbes Blog

What Yellowstone’s Popularity Says About Consumer Trends

Brick and Mortar Store Front
Greg Petro's Forbes Blog

Are Physical Stores Making a Comeback? Is It All About the Product?

Greg Petro's Forbes Blog

Amazon's Department Store Disruption: If You Can Beat Them... Why Join Them?

Greg Petro's Forbes Blog

Is Retail's Future In Bits or Bricks? Yes!

Greg Petro's Forbes Blog

Who Will Head In-Store First After Being Vaccinated? It’s Not Who You Might Think

Greg Petro's Forbes Blog

Amazon Bricks-And-Mortar Juggernaut Picks Up Speed

Greg Petro's Forbes Blog

Online First Retail - Everyone Is Doing It

Greg Petro's Forbes Blog

COVID Vaccines Won’t Cure Retail Woes

Greg Petro's Forbes Blog

Coronavirus and Shopping Behavior: Men and Women React Differently

Greg Petro's Forbes Blog

Walmart Challenges Amazon with “Less is More” Strategy

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