The short answer is…YES.
The ecommerce juggernaut that began more than a decade ago seems, for now at least, to have peaked.
According to the Federal Reserve, ecommerce captured a high of 16.4% of overall US retail sales in mid-2020. That slice of the pie has been shrinking in the year since, down to 14.5%.
Today, brands are refocusing on adding or expanding a physical, brick-and-mortar presence, “to enhance the retail experience they offer to their customers,” according to ecommerce platform Shopify (which recently laid off 10% of its workforce, or about 1,000 employees). “DTC (direct to consumer) brands are now increasingly viewing brick-and-mortar stores as a competitive edge.”