Are Physical Stores Making a Comeback? Is It All About the Product?

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The short answer is…YES.

The ecommerce juggernaut that began more than a decade ago seems, for now at least, to have peaked.

According to the Federal Reserve, ecommerce captured a high of 16.4% of overall US retail sales in mid-2020. That slice of the pie has been shrinking in the year since, down to 14.5%.

Today, brands are refocusing on adding or expanding a physical, brick-and-mortar presence, “to enhance the retail experience they offer to their customers,” according to ecommerce platform Shopify (which recently laid off 10% of its workforce, or about 1,000 employees). “DTC (direct to consumer) brands are now increasingly viewing brick-and-mortar stores as a competitive edge.”

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Consumer Products  bricks and mortar  in-store shopping

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