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According to recent reporting by CNBC, as many as 10,000 stores could close in the U.S. this year, which would set a new record (up from 8,741 closures last year). Bed Bath & Beyond, Macy’s and JCPenney have already announced closures.
First Insight’s latest consumer research shows that a vaccine provides very little hope for in-store shopping.
Even with a vaccine, people will still be afraid to go in-store. Nearly one-third of American consumers are unsure about receiving or will not receive the COVID-19 vaccine when it becomes available.
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