In fact, this demographic is willing to spend 10% more on sustainable products, according to First Insight.
With Generation Z consumers potentially providing a huge opportunity for retailers, Attensi’s Madeleine Porter takes a look at how to cash in on retail’s newest shoppers.
Shaping the future of retail
Generation Z is hitting the high street – and they know what they want from their shopping experience.
Born between 1997 and 2012, the digital native generation has come of age with a bulging bank balance to boot. According to the Bank of America, their income will hit $33trn by 2031 – surpassing millennials’ income.
But to get in with Gen Z, your brand has got to resonate with them. As Attensi UK managing director Krister Kristiansen highlights: “Gen Z got their first smartphone when they were 12 years old – during their formative years – and they speak a different language.
“Retailers who speak their language will succeed both in converting them into customers and employees.”
at Retail Week.
