Retailers Leverage First Insight for ESG Alignment

December 31 2021 by Arthur Zaczkiewicz from Women's Wear Daily

First Insight Inc. recently shared a short case study on how its “next-gen experience management” technology is helping retailers and brands see “significant benefits realized by customers in achieving their environmental, social and governance goals.”

The company noted one client who pulled the plug on a design that could have spelled trouble for its brand and reputation.

“A leading retail chain using First Insight to test their products before launch discovered that their customers found a particular design to be offensive,” First Insight said. “They were able to stop development before orders were placed, avoiding the substantial environmental impact and cost of reverse logistics and product disposal, in addition to the damage that would have resulted to their brand image and loyalty.”

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retail technology  WWD  Environmental, Social, and Governance  ESG

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