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First Insight has been making headlines for over a decade. Browse our press coverage for thought leadership, industry news, partnership announcements, and more.

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Posts about Consumer Products:

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Big Data Can Make or Break a Product — Here's How to Use it the Right Way

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Press Coverage

Here's Why Brands Should Be Targeting Male Shoppers

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Study Reveals Shopping Behavior Convergence Between Men and Women

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Why Data Alone Won't Deliver Customer Centricity

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Men Are More Likely Than Women to Check Prices Online Before Making a Purchase, Says Study

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The new ‘power shopper’ is…

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Male Shoppers Are More Likely to Check Prices on Amazon for a Deal

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First Insight and PTC Solution Helps Brands Meet Consumer Demands

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You're Willing to Pay More for Athleisure

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Consumers only willing to pay 76% of full price

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This Smart Thermostat Was Your Favorite Gadget From CES 2015

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