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The fall menswear shows, which ran for about three days, are wrapping up in New York and the full week of women’s shows are set to begin. The ladies’ shows continue to garner the bulk of attention, but a new study shows stores and brands should be paying more attention to the men’s wear side of the fashion business.

To identify the differences between male and female shoppers, and to see how their purchasing patterns have changed, particularly over the past year, First Insight conducted a study. The report, The Rise of the New Male Power Shopper, found men are shopping more than women both online and in stores.

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