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Press Coverage

First Insight has been making headlines for over a decade. Browse our press coverage for thought leadership, industry news, partnership announcements, and more.

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First Insight's Greg Petro on whether the coronavirus will permanently alter consumer behavior

by Mickey Alam Khan for Luxury Daily March 6, 2020

Millennials most affected by coronavirus: Study

by Luxury Daily News Service March 5, 2020

Big Data Can Make or Break a Product — Here's How to Use it the Right Way

by Arthur Friedman for Sourcing Journal January 22, 2020

Fast, transparent response to crises breeds continued brand loyalty

by Sarah Jones for Luxury Daily November 11, 2019

'Their image is tainted': How missteps by luxury brands like Versace and Coach impact growth in China

by Katie Richards for Glossy August 12, 2019

Survey Reveals Gender Gap Between Online and In-Store Shopping

by Arthur Zaczkiewicz for Women's Wear Daily March 21, 2018

Men aren't willing to shop online as much as women, survey finds

by Lauren Thomas of CNBC March 19, 2018

What's the Difference Between Millennial and Baby Boomer Shoppers?

by Peter Roesler of Inc September 25, 2017

Retail shouldn't ditch the store because millennials love it - CNBC

by Lauren Thomas of CNBC September 22, 2017

Vineyard Vines Taps First Insight for Predictive Analytics

by Elizabeth Doupnik for WWD July 12, 2017

First Insight and PTC Solution Helps Brands Meet Consumer Demands

by Elizabeth Doupnik for WWD January 12, 2017

Shoppers Expect Deep Discounts, Will Travel 100 Miles for 50% Savings

by Arthur Zaczkiewicz for Women's Wear Daily November 22, 2016

Consumers only willing to pay 76% of full price

by Jill Geoghegan of Drapers Online October 26, 2016

Fung Group: Menswear Prices Down By Nearly a Third

by Lyndsay McGregor from Sourcing Journal Online July 19, 2016

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