Survey Reveals Gender Gap Between Online and In-Store Shopping

Arthur Zaczkiewicz for Women's Wear Daily

The survey by First Insight Inc. showed that men preferred to "touch and feel" a product instead of shopping online.

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Traditional department store retailers looking to bolster traffic in their physical stores may want to fix their sights on men, who prefer shopping at full-price retailers over online, according to the latest “retail disruption” analysis and consumer survey by First Insight Inc.

The survey also revealed that men are not fond of shopping on a mobile device as compared to women. And when it comes to buying on Amazon, men do so less frequently than women. “Only 22 percent of male respondents reported frequently shopping on mobile devices compared to 40 percent of women, and only 46 percent of men are frequently shopping on Amazon versus 60 percent of women,” the report noted.

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