March 19 2018 by
Women are increasingly more reliant on the internet to make purchases, while men still prefer bricks and mortar, according to a new survey from First Insight.
The survey found that men are less likely to use Amazon to shop for the best price. Fewer men also subscribe to Amazon Prime, and fewer embrace mobile shopping, according to the study.
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As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.
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Learn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.
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As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.
Watch the WebinarThis industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.
Download the Webinar & Findings
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