Men aren't willing to shop online as much as women, survey finds

March 19 2018 by Lauren Thomas of CNBC

Woman-Window-Shopping.jpg

Women are increasingly more reliant on the internet to make purchases, while men still prefer bricks and mortar, according to a new survey from First Insight.

The survey found that men are less likely to use Amazon to shop for the best price. Fewer men also subscribe to Amazon Prime, and fewer embrace mobile shopping, according to the study.

Read the Full Article at CNBC

pricing  Department Store  technology  retail pricing  women's apparel  Men's Apparel  consumer study  CNBC  Luxury Retail  Set Entry Price Points  Specialty Retail  Featured Pricing  price elasticity  womenswear  retail disruption

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