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First Insight has been making headlines for over a decade. Browse our press coverage for thought leadership, industry news, partnership announcements, and more.

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Posts about marketing:

Testing 1, 2, 3 – reducing the risk of marketing messaging

Press Coverage

Testing 1, 2, 3 – reducing the risk of marketing messaging

How Rockport President Steve Holt Is Using Data & ‘Subtle’ Changes to Engage Younger Consumers

Press Coverage

How Rockport President Steve Holt Is Using Data & ‘Subtle’ Changes to Engage Younger Consumers

Press Coverage

Vegan? Recycled? Eco-Friendly? Survey Reveals the Sustainability Buzzwords Shoe Shoppers Value Most

Press Coverage

How to Market Sustainability: ‘Recycled’ and ‘Eco-Friendly’ Resonate, But ‘Vegan’ Can Be too Vague

Press Coverage

Hard Rock International, First Insight Expand Partnership

Press Coverage

Hard Rock International expands First Insight partnership

Press Coverage

Wolverine optimizes merchandising with predictive analytics

Inc._magazine_logo

Press Coverage

Amazon Is Losing Loyal Shoppers to Walmart. Here's What to Watch for This Holiday Season

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Walmart overtaking Amazon? Not so fast

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Walmart gaining ground on Amazon, according to new report

Press Coverage

Report: Consumers Are Fleeing Amazon For Walmart

Press Coverage

Survey: Walmart Is Now the Consumer Favorite Over Amazon

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