The Newest Tools and Strategies to Drive In-Store & Online Sales

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Sourcing Journal Mentions First Insight | The Newest Tools and Strategies to Drive In-Store & Online Sales

Are retailers really listening to their customers?

In this fireside chat for business hub Retail Rx, Michael Appel, managing director and head of retail practice for Getzler Henrich & Associates, and Greg Petro, CEO of consumer insight platform First Insight discuss the importance of digital tools to gather voice of customer insights data and apply the analytics to drive sales—wherever the customer is. 

Watch the chat to learn:

  • Why voice of the consumer (VOC) data is more important than ever
  • If omnichannel retailers are looking at in-store and online data as more distinct than they should be
  • How capturing VOC data in real time can help retailers funnel it to the right channels for strategic planning
  • How First Insight’s recently launched interactive mobile app My Insight works
  • Future predictions for the retail analytics industry

View the fireside chat on Sourcing Journal.

predictive analytics  consumers  Retail Planning  voice of the customer  Assortment Planning  data-driven  Product Assortment  artificial intelligence  voice of the customer tools  marketing  product planning  price optimization  Digital Tools  consumer insights