Using First Insight’s consumer-driven Experience Management (XM) platform, Hard Rock is able to make faster and better product and marketing decisions, driving sales and margin gains in its merchandise, restaurants and casinos.
Hard Rock realized the need to expand its utilization of First Insight’s Experience Management (XM) platform for its ability to deliver actionable insights across a variety of functions like product and service design, pricing, menu creation, brand value assessment, and consumer segmentation and marketing.
“Hard Rock has leveraged First Insight for four years, primarily in Product Experience (PX) testing. We have made the decision to expand the use of the platform into new areas based on First Insight’s ability to deliver a measurable ROI,” said Benito Mendez, Vice President of Merchandising at Hard Rock International. “We are now using the First Insight Consumer Experience (CX) capabilities to test it in the restaurant side of our business, and we are using the Brand Experience (BX) capabilities to test marketing messaging, promotions and to segment our data by consumer group.”