“Hard Rock has leveraged First Insight for four years, primarily in Product Experience (PX) testing. We have made the decision to expand the use of the platform into new areas based on First Insight’s ability to deliver a measurable ROI,” said Benito Mendez, Vice President of Merchandising at Hard Rock International. “We are now using the First Insight Consumer Experience (CX) capabilities to test it in the restaurant side of our business, and we are using the Brand Experience (BX) capabilities to test marketing messaging, promotions and to segment our data by consumer group.”

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