PE Hub Mentions First Insight | Updata-Backed First Insight Acquires Digital Retail Marketing Platform SnapRetail
First Insight Inc, which is backed by Updata Partners, has acquired Pittsburgh based SnapRetail, a digital retail marketing platform.
First Insight is a customer retail solutions provider.
“This acquisition augments our existing decision-making capabilities with even more robust, discrete, and actionable data insights,” said Greg Petro, CEO of First Insight. “We expect future acquisitions that will further fortify our ability to amplify retail operational outcomes. SnapRetail’s innovative consumer engagement programs are aligned with and will seamlessly integrate into First Insight’s consumer-centric expertise, adding depth and muscle to our data capabilities aimed at converting consumers into loyal customers."
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