The My INSIGHT App provides a range of benefits during the assortment building phase:
- Faster Decision-Making – immediate notification of consumer results – no need to wait for an Insight results review or slide deck to start getting prepared and formulate your plan before the line review.
- Better Understanding – simple framework provides quick comparison of personal vs. consumer rankings, allowing each user to filter personal point of view, while emphasizing managerial judgement.
- Objective Teamwork – private, per Insight decisions and correlation to consumers’ inputs reduce likelihood of “group-think” and biased team inputs based on what the leading manager might say.
- Collaboration – all Line Review attendees can assess the assortment, compare their thoughts with target consumers, and be better prepared before the line review making meetings more efficient and effective.
- Faster Line Reviews – My INSIGHT helps the team move from just opinions to informed points of view while leaving modifications and optimizations to be discussed.
Major retailers and brands around the world have improved their product success rates, line productivity, inventory levels, and margins by optimizing their decisions about next season’s items with first-hand feedback from their target consumers. Unlike other market data sources and research tools that leverage historical and current information to predict high-level trends, demand, and pricing, InsightSUITE digitally engages targeted consumers and provides actionable, predictive decision-making data within a day.
InsightSUITE puts the customer at the center of every retail decision -- from strategic planning and forecasting, to product, pricing, planning, and marketing decisions – providing quantifiable improvements in sales and margins.
My INSIGHT will be available in the coming month for free on a limited basis to InsightSUITE customers via the Apple App Store and Google Play Store. Current customers can contact First Insight for additional use and configuration information. Potential customers can contact First Insight for additional information and demonstrations.
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About First Insight
First Insight is the global leader in Voice of the Customer retail solutions, transforming business decision-making through actionable consumer insights and AI. First Insight’s platform enables retailers and brands worldwide to boost revenues and profitability by informing strategic decisions with consumer data and removing guesses and personal opinions. Trusted by the world’s leading retailers, vertically integrated brands, mass merchant retailers and wholesalers, First Insight leads in optimizing strategy, product, pricing, planning and marketing decisions. For further information, visit www.firstinsight.com.
Berns Communications Group
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