Frequently Asked Questions

1. Who is First Insight?

First Insight partners with retailers and manufacturers to eliminate the high cost of new product failures by enabling them to design, select, buy and optimally price winning products. Our accurate, scalable, high-speed solution can also significantly reduce time to market, enabling companies to capitalize on winning products ahead of their competition.

Founded in 2007, First Insight is a cloud-based  technology company, provider of the world’s leading platform empowering retailers and brands to introduce the right products at the right price.


2. What exactly does First Insight do?

The First Insight solution, InsightSuite, gives merchants, designers, marketers and planners insight into consumer demand and optimal entry price points for NEW products. This insight is delivered by applying predictive analytic models to online data collected from thousands of consumers within 48-72 hours. Results have been proven to be 50-100% more accurate than in-store testing and are delivered with speed and scale.


3. Why would I, as a retailer, use First Insight's solution?

New products are the lifeblood of retail. They bring new customers into the stores, they provide competitive differentiation, and they drive sales and margin growth.

Unfortunately, over 50% of new products fail. Of those that succeed, many miss the upside because they are underpriced or “underbought” – resulting in stock-outs.

First Insight solves these problems by giving retailers and manufacturers the confidence to buy deeply on winning new products, and to price them for maximum margin.


4. What are the benefits of the First Insight solution?

Our customers realize 3-9% gains in gross margin, and we guarantee our results. Our solution is simple to integrate and intuitive to use. Department stores, specialty retailers and manufacturers use First Insight alone or in conjunction with existing testing processes and are experiencing unprecedented improvements in sales, margins, and inventory turn.


5. What makes First Insight better than other platforms or solutions?

Our speed surpasses any other solution on the market today. In less than 72 hours, retailers and brands are provided with actionable guidance needed to make real-time, investment decisions.

Our scale is unprecedented. First Insight customers test hundreds or thousands of new candidate products each week.

Our science - proven predictive analytic models – deliver accurate results, so you can make decisions with confidence. Our solution continues to get “smarter” as it has tested millions of products since it was first launched in 2007.

Our experience in retail and consumer products sets us apart. Our people understand your business and speak your language.


6. How should we follow-up? What would be a good way to learn more?

The First Insight team is here to answer any of your questions and would be pleased to share with you a complimentary demo. Please feel free to contact us with any questions or requests you may have and we will be sure to get back to you within 24 hours.