First Insight examined pricing and elasticity trends revealing that many retailers and brands
do not fully understand how to adjust pricing to respond to elasticity across many retail categories.
First Insight helps retailers and brands meet shoppers at the intersection of price and elasticity, providing data that empowers them to identify and act upon the greatest opportunities to increase sales and revenues with the least amount of risk.
The result of this analysis is a tool which enables retailers to better understand pricing opportunities and risks.
Categories with above-average price elasticity are colored orange and categories with below-average price elasticity are colored blue.
First Insight Elasticity Report:
Decoding Price Elasticity to Unlock Revenue and Minimize Risk