Amazon And Walmart: Digital Native Vs. Physical Presence

July 8 2018 by Greg Petro

Walmart and Amazon are competing in nearly every facet of their businesses. I’ve written about some areas recently including their approaches to innovation and the evolving role of the merchant within their organizations. Another area that’s a heavy focus for both organizations? The race to the top for their physical and digital presences.

This race started with Walmart WMT acquiring Jet.com in August 2016. This was Walmart’s direct hit against Amazon’s web presence and an apparent signal that the company was ready to compete.

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