Apple's Retail Fumble: A Lesson for All CEOs

March 15 2019 by Greg Petro

It was an unusual hire for a tech giant but one that held the promise of a bold move when, five years ago, AAPL +1.6%Apple (NASDAQ: AAPL) CEO Tim Cook hired Angela Ahrendts away from luxury fashion house Burberry (NYSE: BURBY) to head up Apple’s retail operations. A leading retail fashion executive might bring some excitement and style to Apple’s plans for the future as torrid growth in iPhone sales begins to run out of steam.

It was also a bold investment. To lure her from Burberry, Ahrendts’ first year compensation package was $73.4 million. In 2017 she earned $25 million, twice as much as CEO Cook, making her Apple’s highest paid executive.

Read the Full Article at Forbes


Want more information? Fill out our form below.

Featured Product

InsightSuite for Small Business

Specialized Tools for Small & Emerging Businesses

The fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.

Learn more
Free Ebook

Maximize Value, Speed & Profit

Learn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.

Get the Free E-book
Roundtable Video

Kohl's Creates Value W/Predictive Analytics

Learn How First Insight's Predictive Tools Fuel Kohl's Success

As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.

Watch the Webinar

Consumer Sustainability Survey 2021

The First Industry-Wide Consumer Study On Shoe Sustainability

This industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.

Download the Webinar & Findings
Supply Chain & Pricing

Navigating Disruption

How The Rockport Company is Optimizing Assortments and Pricing with Data + Digital Product Testing

Learn how The Rockport Company created a new product playbook powered by the Voice of the Customer and predictive tools.

View the Webinar & Highlights