Study: Consumers Expect Retailers To Share Their Values

Featured Image

COVID-19 will go down in history as a global catastrophe — like the start of World War II — that ignited a sudden shift in how we see ourselves in relation to others and to the world. Hence: the Great Resignation, for example; the equal justice movement; everything having to do with climate change.


In the coming year, the retail industry in particular will be preoccupied with managing carbon footprints and waste — sustainability.


The topic sits at or near the top of every company’s to-do list because consumers are really paying attention now and voting with their wallets. Green-ness has become a core value message in nearly every retailer’s marketing campaigns and is the new “organic”.


But what does sustainability mean to consumers?

Read the Full Articleat Forbes (subscription required)  consumer study  supply chain challenges  sustainability  consumer spending  Global Supply Chain  retail stores  return policy  excess inventory

Looking for more info? Complete the form below.