For the past two years the retail industry has been whipsawed by a market landscape that seems to be constantly and dramatically changing. Lockdowns, supply chain disruptions, soaring transportation costs, rampant inflation, the recent knock-on effects of Russia’s invasion of Ukraine, and a new poll showing widespread financial distress among consumers.
What can retailers and brands possibly do to avoid being crushed by all this turmoil? As it turns out, plenty.
For example, Croc’s, the casual footwear brand, reported its 2021 revenue jumped 67% from 2020, with operating income more than doubling in spite of disruptions that included factory shutdowns in Vietnam.