What possible impact could a teenaged boy have on the fortunes of luxury brands like Gucci (NYSE: GUC), Rolex, and Burberry (NYSE: BRBY)? As I recently learned firsthand, more than you might imagine.

I was packing for a recent business trip when my 15-year-old son appeared in the bedroom doorway, leaned against the jamb, and asked, “Dad, what are you going to be flexin’ in New York?”

 “Flexing? You mean going to the gym?”

“No! You know, like how about wearing your GMT Master Batman Rolex? Or get a Gucci belt. Get your flex on, Dad!”

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