2020 Back-to-School: RETAIL's Need for Speed

I love to drive racecars. And one thing that I’ve learned is that when you are driving at 150 mph, you need data inputs faster so you can adapt and make smart, quick decisions. If not, you can make a mistake, and it can actually be pretty catastrophic.

In this uncertain environment, retailers are driving a version of a racecar. Theirs is headed onto an unfamiliar road where everything they have ever known, every process and model they have ever used, is no longer relevant. The past is no longer useful and there are no historical indicators to reference.  

Right now, the vast majority of retailers and brands are not equipped with the data inputs they need to make smart decisions in real-time, particularly on pricing… and many are looking too hard and too long in their rearview mirror.

We are seeing the outcomes of that as more and more retailers and brands file for bankruptcy.

What Retail Executives Say About Supply Chain Disruption: Shortages, Pricing and Delays

We partnered with The Wharton Baker Retailing Center to create a comprehensive infographic exploring our findings.

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The State Of Consumer Spending: Gen Z Influencing All Generations To Make Sustainability-First Purchasing Decisions

We partnered with The Wharton Baker Retailing Center and asked consumers in the U.S. how sustainable practices are impacting shopping habits and purchase decisions.

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Maximize Value, Speed & Profit

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Roundtable Video

Kohl's Creates Value W/Predictive Analytics

Learn How First Insight's Predictive Tools Fuel Kohl's Success

As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.

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Webinar

Consumer Sustainability Survey 2021

The First Industry-Wide Consumer Study On Shoe Sustainability

This industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.

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Supply Chain & Pricing

Navigating Disruption

How The Rockport Company is Optimizing Assortments and Pricing with Data + Digital Product Testing

Learn how The Rockport Company created a new product playbook powered by the Voice of the Customer and predictive tools.

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Case Study

HOTTER SHOES ATTRACTS YOUNGER AUDIENCE VIA ‘VOICE OF CUSTOMER’ ANALYTICS

While the Covid-19 pandemic hit most retailers hard, it created uniquely intense challenges for Hotter Shoes. Hotter needed to build up its e-commerce presence and appeal to a new group of shoppers at the same time.

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Read the Full Article at Forbes