What Can Retailers Expect in 2021?

Melissa Gonzalez, CEO and Founder of The Lionesque Group and Principal at MG2, interviewed First Insight CEO Greg Petro during her weekly MarketScale podcast, Retail Refined on December 22, 2020. 

First Insight approaches retail with a forward looking view to consumers via predictive analytics. Through their extensive longitudinal data they are formulating insights around how consumers are being reconditioned. They are seeing a convergence of demographics and a shift to online happening as people shift to staples and stockpiling, but what does the future look like?

This week on Retail Refined, learn how Greg Petro and his team are collecting data to access the future as companies will no longer be able to build models on historical data alone.

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