Arcadia brands tap predictive analytics to boost buying

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UK based fashion retailers Dorothy Perkins, Burton Menswear and Miss Selfridge are using predictive analytics to make faster and better design and buying decisions.

The Arcadia Group companies are using First Insight's consumer-driven predictive analytics to help their decision-making by capturing and leveraging customer insights at every step of the product development and merchandising process.

"Knowing and understanding the customer is the only way retailers and brands can stay ahead in today's ever-changing retail landscape," says Greg Petro, CEO and founder of retail predictive analytics company First Insight. "By incorporating the voice of the customer, the brands can be sure they are making optimal decisions about selecting the right range of products to bring to market."

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