Etam Inks Deal With First Insight on Consumer Engagement Solutions

Arthur Zaczkiewicz for Women's Wear Daily

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The deal — for an undisclosed amount — follows similar transactions with the Camuto Group, Helzberg Diamonds and David’s Bridal.

Lingerie retailer Etam is the latest company to sign on with First Insight Inc. to use the data analytics’ firm consumer engagement solutions to help inform its merchandising decisions.


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