Expect ‘Post-Prohibition’-Style Outburst Next Year, Experts Say

Featured Image

If the experts are reading it right, the sun might be setting on sweatpants’ moment in the spotlight.

With coronavirus vaccines arriving just as the calendar is poised to flip forward into 2021, experts well versed in all things consumer believe the Instagram generation is set to put on an unrivaled display of jet-setting, selfie-worthy bacchanalia in the year to come. From her perch as publishing director for the likes of SeventeenCosmopolitan and Women’s Health, Nancy Berger has a bird’s eye view of what young women want, and among Gen Z and millennial-age consumers, she says, pent-up demand for travel has reached at an all-time high.

And consumers who can’t wait to quit quarantine won’t be skimping on their sun-soaked, far-flung adventures, predicts Lucy Lieberman, chief marketing officer of Tablet Hotels, whose boutique properties bring travelers everywhere from Mykonos to Normandy to Amalfi to Los Angeles. Those with the means to escape from the pandemic unscathed will celebrate their emergence from Covid-19 confines by booking “over-the-top trips and stays at incredible hotels,” added Lieberman, noting that the latter six months of the year will “look like the post-Prohibition era.”

All of this spells good news for battered and embattled fashion retail, where sales have fallen off a cliff as consumers swapped suits, pencil skirts and stilettos for sneakers, leggings and loungewear. But big trips mean new outfits for a good portion of social-obsessed shoppers, bringing a glimmer of hope that the pandemic’s economic devastation might be short-lived. William Susman, managing director at business management consultant Threadstone Advisors, echoes this sentiment, noting that a massive consumer shift in spending will benefit occasion-ready garb and dressy fare, leaving pandemic-friendly categories like home and backyard-appropriate goods in the dust.

Other experts in the Retail Influencer Network, managed by Berns Communication Group, also sounded off on where consumer spending seems to be heading. First Insight CEO Greg Petro believes the work-from-home movement is here to stay, but many employees will cherish the chance to put together an outfit and make an office appearance from time to time.

Read the Full Article at Sourcing Journal if you are a subscriber, or Download below.

future  future of retail  Future of Brands  2021

Download the Full Article.

The Supply Chain Disruption
The Wharton Baker Retailing Center

What Retail Executives Say About Supply Chain Disruption: Shortages, Pricing and Delays

We partnered with The Wharton Baker Retailing Center to create a comprehensive infographic exploring our findings.

View the Infographic
The State Of Consumer Spending
The State Of Consumer Spending

The State Of Consumer Spending: Gen Z Influencing All Generations To Make Sustainability-First Purchasing Decisions

We partnered with The Wharton Baker Retailing Center and asked consumers in the U.S. how sustainable practices are impacting shopping habits and purchase decisions.

Read the Report
InsightSuite for Small Business
Featured Product

InsightSuite for Small Business

Specialized Tools for Small & Emerging Businesses

The fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.

Learn more
Maximize Value, Speed and Profit
Free Ebook

Maximize Value, Speed & Profit

Learn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.

Get the Free E-book
Kohl's Creates Value W/Predictive Analytics
Roundtable Video

Kohl's Creates Value W/Predictive Analytics

Learn How First Insight's Predictive Tools Fuel Kohl's Success

As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.

Watch the Webinar
FDRA Consumer Sustainability Survey

Consumer Sustainability Survey 2021

The First Industry-Wide Consumer Study On Shoe Sustainability

This industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.

Download the Webinar & Findings
Navigating Disruption
Supply Chain & Pricing

Navigating Disruption

How The Rockport Company is Optimizing Assortments and Pricing with Data + Digital Product Testing

Learn how The Rockport Company created a new product playbook powered by the Voice of the Customer and predictive tools.

View the Webinar & Highlights
Case Study


While the Covid-19 pandemic hit most retailers hard, it created uniquely intense challenges for Hotter Shoes. Hotter needed to build up its e-commerce presence and appeal to a new group of shoppers at the same time.

Read the Case Study