First Insight Adds CAPTCHA Functionality to Enhance Security and Verification Capabilities

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The addition of Google’s reCAPTCHA to consumer engagements improves quality and authenticity of customer feedback

First Insight Inc., a global leader in Voice of the Customer (VoC) retail decision-making solutions, proudly unveils its integration of advanced CAPTCHA technology. This move underscores the company’s commitment to ensuring the utmost quality and authenticity in consumer feedback. Google’s reCAPTCHA, renowned for its efficacy, is now a standard offering for First Insight’s clientele, fortifying the integrity of consumer interactions. reCAPTCHA is used to optimize the likelihood that the respondent is a human and not a computer. This functionality adds to other data integrity checks First Insight provides.

“CAPTCHA functionality allows our clients to mitigate the threats posed by an increased use of AI, malicious bots, and identity theft,” said Greg Petro, Chief Executive Officer, First Insight. “Proactively protecting the integrity of the consumer feedback and the actionable results is always our top priority.”