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Dependency on online brands and services during the COVID-19 outbreak tests all aspects of e-commerce and requires enhanced solutions and strategies. Drobot Dean - stock.adobe.com

Retail predictive analytics solution firm First Insight is homing in on seamless automation and integration with its latest iteration of its Voice of Customer Analytics platform that includes Insight Connect API, digital line reviews and risky product alerts.

The firm said enhancements build on its solution that enables automation of processes and full integration into pricing and planning solutions, which is focused on delivering scalable key benefits to streamline workflows and increase financial returns.

Greg Petro, ceo of First Insight, said the firm “works with hundreds of companies in different product categories across the globe, and through our work we’ve developed an understanding of what key benefits can be leveraged to reduce friction and streamline workflow to deliver significant and measurable results.”

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