Mall Shoppers Are Scared to Return When U.S. Stores Finally Open

April 24 2020 by Jordyn Holman for Bloomberg

When their doors finally open after mandatory shutdowns, American malls could face another hurdle: consumer fears.

Only one-third of American adults surveyed April 20 said that they will feel safe shopping in a mall after stores reopen, according to a new study by retail predictive analytics company First Insight Inc. More respondents said they’ll feel safe shopping in grocery, drug and big-box stores like Target and Walmart -- outlets that largely remained open during the outbreak to sell essential goods.

Even before the pandemic hit, mall owners were facing a dwindling numbers of shoppers. To tempt people back, some malls added elements like amusement parks, movie theaters and upgraded food courts -- just the types of crowded places that became off-limits when social distancing began.

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CONSUMER REPORT  Coronavirus  COVID-19  Consumer Purchase Behavior  customer sentiment  Consumer Survey  Safety  face masks  drug stores  shopping mall  gloves

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