Shopping for beauty changed when the coronavirus pandemic began, and some say the changes may stick. A single-dose of lipstick in an airtight thermoform blister never seemed more useful, especially since traditional in-store testing seems to have come to an end due to germ-spreading concerns.
A survey by retail predictive analytics company, First Insight found that 80% of women respondents said they feel unsafe testing beauty products. Dated July 10, the study represents an increase from 78% reported on April 30.
Learn how Wolverine Worldwide is viewing the COVID-19 crisis as a catalyst to strengthen their digital foundations.