Reinventing Sampling, Post-Covid—and Minis Still Have Major Appeal

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Shopping for beauty changed when the coronavirus pandemic began, and some say the changes may stick. A single-dose of lipstick in an airtight thermoform blister never seemed more useful, especially since traditional in-store testing seems to have come to an end due to germ-spreading concerns.

survey by retail predictive analytics company, First Insight found that 80% of women respondents said they feel unsafe testing beauty products. Dated July 10, the study represents an increase from 78% reported on April 30.

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online survey  Survey Results  Store Testing  Coronavirus  COVID-19  Women  Safety  beauty

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