Reinventing Sampling, Post-Covid—and Minis Still Have Major Appeal

August 31 2020 by Marie Redding for Beauty Packaging

Shopping for beauty changed when the coronavirus pandemic began, and some say the changes may stick. A single-dose of lipstick in an airtight thermoform blister never seemed more useful, especially since traditional in-store testing seems to have come to an end due to germ-spreading concerns.

survey by retail predictive analytics company, First Insight found that 80% of women respondents said they feel unsafe testing beauty products. Dated July 10, the study represents an increase from 78% reported on April 30.

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online survey  Survey Results  Store Testing  Coronavirus  COVID-19  Women  Safety  beauty

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