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XM Products
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Press Coverage

First Insight has been making headlines for over a decade. Browse our press coverage for thought leadership, industry news, partnership announcements, and more.

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Hotter Shoes Attracts Younger Audience Via 'Voice of Customer' Analytics

by SJ Staff August 3, 2021

Product Testing Lifts Full-Price Sales at Marks & Spencer

by SJ Staff June 23, 2021

Getting Out in Front of Customer Demand Through Product Testing

by SJ Staff June 3, 2021

‘Everybody Wins’: Inside Wolverine Worldwide's Digital Product Testing and Consumer Data Strategy

by Lisa Johnston for CGT January 5, 2021

The Year Ahead: Less Is More for Both Consumers and Brands

by BOF Team and McKinsey & Company December 7, 2020

Retail Tech Roundup: M&S Teams With First Insight and Optitex; Zozo Launches Zozosuit 2

by Glenn Taylor for Sourcing Journal November 10, 2020

M&S invests in technology to improve sampling process

by Michelle Russell for Just-Style November 9, 2020

Marks & Spencer Adds 3-D CAD Capabilities With First Insight and Optitex

by Arthur Zaczkiewicz for Women's Wear Daily November 6, 2020

Marks & Spencer Enters a Collaboration to Enhance Digital Product Development

by RIS News Staff November 5, 2020

Marks & Spencer enhances private label product development

by Dan Berthiaume from Chain Store Age November 5, 2020

Marks & Spencer Leverages 3D Computer-Aided Design to Improve Product Testing

by Bryan Wassel for retail TouchPoints November 5, 2020

Here’s What’s New in First Insight’s Voice of the Customer Analytics Platform

by Glenn Taylor for Sourcing Journal August 27, 2020

Wolverine’s Next Innovation Move: Customer-Driven Assortment Optimization

by Glenn Taylor for Sourcing Journal August 20, 2020

Exclusive: Wolverine Taps First Insight to Help Optimize Global Performance

by Madeleine Streets for Footwear News August 17, 2020

The COVID-19 Catalyst: Emerging Stronger With Customer-Centric Digitalization

by Alexandra Pastore for WWD June 25, 2020

Li & Fung uses digital consumer testing for better decisions

by Michelle Russell for Just-Style December 17, 2019

Li & Fung, First Insight Collab May Mean Reduced Markdowns in 2020

by Tara Donaldson for Sourcing Journal December 12, 2019

Li & Fung and First Insight Team Up, Eyeing the Future of Supply Chain

by Arthur Zaczkiewicz for Women's Wear Daily December 12, 2019

The Game-Changing Platform That Makes It Easy to Track 'Voice of the Customer' Analytics

by Madeleine Streets for Footwear News July 23, 2019

First Insight: Helping Retailers Move at the Speed of the Click

by CIO Bulletin July 22, 2019

New First Insight tool improves customer experience

by Michelle Russell for Just-Style July 18, 2019

First Insight Now Offers Tools for Brands to Improve the Customer Experience

by Arthur Zaczkiewicz for Women's Wear Daily July 17, 2019

New First Insight iCX Platform Supports 3-D Prototypes to Reduce Physical Samples

by Jessica Binns for Sourcing Journal July 17, 2019

'Customer Delight' using AI and Predictive Analytics

by Nitish Varshney July 15, 2019

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