A British retail giant is using digital product testing and 3D design technology to make better decisions about new private-label goods.
Marks & Spencer is leveraging a combination of the First Insight digital product testing solution and Optitex 3-D computer-aided design (CAD) software in its private label development. The retailer seeks to better understand its customers, increase speed to market, support digital workflows, create sustainable sampling processes, and reduce waste.
Marks & Spencer had already been leveraging First Insight’s consumer-driven predictive analytics software solution to support design, buying and pricing decisions across categories including apparel, lingerie, footwear, accessories, food, home, and beauty. The retailer has used the platform to test tens of thousands of products across more than 50 departments, in an effort to create collections and assortments that meet customer demand, at the right prices.