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Two young women choosing winter clothes in the store CREDIT: Boggy/Adobe Stock

First Insight, a technology provider that offers solutions designed to help retailers and brands use customer feedback and predictive analytics to improve product design, merchandising and pricing, is adding to new capabilities within its Voice of the Customer Analytics platform.

The expanded platform includes three new features—InsightConnect API, Digital Line Reviews and Risky Product Alerts—all designed to enable the digital product testing solution to further automate processes and fully integrate with other pricing and demand planning solutions.

“Through our work with many of the largest apparel and footwear retailers, brands, and manufacturers across the globe, we understand the importance and power of Voice of the Customer data to better select, price, and plan,” Greg Petro, CEO and founder of First Insight, told Sourcing Journal. “Consumer preferences are changing daily, and real-time customer input for accurate product selection and speed to market are critical for success. First Insight’s new analytics solutions enable streamlined capabilities and efficient workflow in the product development cycle so retailers and brands can reduce costs, cut time and offer the right product, at the right price, to the right customer.”

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