Marks & Spencer web site. Screen shot of the retailer's website.
In a move designed to increase speed to market, Marks & Spencer has teamed up with First Insight Inc. to add 3-D computer-aided design capabilities to the retailer’s product development process. The 3-D CAD is powered by Optitex, which offers a variety of solutions in the fashion apparel, retail, automotive and textile industries.
Marks & Spencer and First Insight are longtime collaborators, and the addition of the 3-D technology is designed to further enhance bettering understanding of the customer, increasing speed to market and supporting digital workflows as well as creating more sustainable sampling processes that also reduce waste, the companies said in a statement.
Greg Petro, chief executive officer of First Insight, said the ongoing pandemic has “necessitated and expedited a shift from high-touch to low-touch across every aspect of retail, including the product development process.”