UK retailer Marks & Spencer has entered a collaboration with First Insight and Optitex to enhance digital product development capabilities.
Marks & Spencer is now able to leverage the combination of First Insight’s digital product testing solution and Optitex’s 3D computer-aided design (CAD) software to better understand their customer, increase speed to market, support digital workflows, create sustainable sampling processes and reduce waste.
“We are excited to continue our relationship with First Insight and Optitex as we transition our strategy to a more digital product development-focused model,” said Elaine Wheeler, head of Digital Product Development at Marks & Spencer. “Our customers are at the heart of everything we do. We’ve put customer-focused digital innovation at the heart of our business, and this partnership will allow us to bring winning products that our customers truly want to market more quickly and sustainably.”