Retail Tech Roundup: M&S Teams With First Insight and Optitex; Zozo Launches Zozosuit 2

November 10 2020 by Glenn Taylor for Sourcing Journal

The weekly Retail Tech Roundup compiles technology news across the supply chain, manufacturing, retail, e-commerce, logistics and fulfillment sectors.M&S is using First Insight's product decision platform.

Product development/design

First Insight/Optitex

Marks & Spencer is working with First Insight, a predictive analytics platform helping retailers make product investment, pricing and marketing decisions, and Optitex, a provider of 2D and 3D computer-aided design (CAD) solutions for fashion and apparel, automotive, upholstery and industrial fabrics.

M&S is now able to leverage the combination of First Insight’s digital product testing solution and Optitex’s 3D CAD software in an effort to better understand customers, increase speed to market, support digital workflows, create sustainable sampling processes and reduce waste.

The partnership between First Insight and Optitex helps retailers like M&S digitize their product development cycle, and eliminates the need to create and traffic physical samples, host showroom visits and conduct in-store product testing, according to Greg Petro, CEO of First Insight.

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pricing  partnership  predictive analytics  voice of the customer  design  Speed to Market  3D Design  marks and spencer  partnerships  digital product testing  Optitex  CAD

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