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Reduce Markdowns
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Why First Insight?
Platform
View All Solutions
Product Selection Tools
Pricing Tools
Planning Tools
Targeted Marketing Tools
Knowledge Base
Retail Predictive Analytics
Machine Learning and AI for Fashion
AI for Retail and CPG
Machine Learning for CPG
Retail Price Optimization
How We Help
Reduce Markdowns
Set Entry Price Points
Reduce Store Testing
Specialized Solutions for SMBC
Digitally Native Brands
Manufacturers, Wholesalers & Licensees
Improve Product Success
Improve Forecast Accuracy
Inform Design Decisions
Improve Speed to Market
Case Studies
Customer Success
View All Case Studies
Educational Tools
Reports & White Papers
Webinars
Events
News & Press
Press
Press Coverage
Press Releases
Analyst Coverage
First Insight Blog
Podcasts
Greg Petro's Forbes Blog
Jim Shea's Total Retail Blog
Contact Us
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Press Coverage
Blog
Press Coverage
Press Releases
Analyst Coverage
Shoppers fixated with discounts pose big worry for stores
by
Anne D'Innocenzio at AP
June 9, 2017
Nearly Half of All Women Won’t Even Enter A Store Unless There Is a Sale
by
Sheena Butler-Young from Footwear News
March 28, 2017
Study: Consumers in rebellion against full prices
by
Marianne Wilson from Chain Store Age
March 20, 2017
Baby boomers rely on discounts more than cash-strapped millennials do
by
Krystina Gustafson from CNBC
March 20, 2017
Consumer Survey Reveals Generational Differences With Markdown Expectations
by
Arthur Zaczkiewicz for Women's Wear Daily
March 20, 2017
Markdown Mania: A Symptom of the Wrong Product at the Wrong Price
by
Greg Petro
February 20, 2017
Shoppers Expect Deep Discounts, Will Travel 100 Miles for 50% Savings
by
Arthur Zaczkiewicz for Women's Wear Daily
November 22, 2016
First Insight Tested Consumers Gave White, Floral Patterns a Thumbs-up
by
Arthur Zaczkiewicz for Women's Wear Daily
November 7, 2016
Consumer Testing Metadata Reveals Impact of Apparel Markdowns
by
Arthur Zaczkiewicz for Women's Wear Daily
October 27, 2016
Fung Global: Consumers Unwilling to Pay Full Price Pile Pressure on Retailers
by
Tara Donaldson for Sourcing Journal
October 26, 2016
You're Willing to Pay More for Athleisure
by
David Oliver for US News
October 26, 2016
Consumers only willing to pay 76% of full price
by
Jill Geoghegan of Drapers Online
October 26, 2016
Pricing Report Shows the Negative Impact of Apparel Markdowns
by
Arthur Zaczkiewicz for Women's Wear Daily
October 26, 2016
