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Customers
- Customer Success
- View All Case Studies
Company
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Contact Us

Press Coverage

First Insight has been making headlines for over a decade. Browse our press coverage for thought leadership, industry news, partnership announcements, and more.

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What to Watch: Retail 2022 — Still Strong but Tougher

Wolverine's E-commerce Business to Keep Holding the Key

Why Demand Planning Must Be More Than a Gamble

Shoppers fixated with discounts pose big worry for stores

Nearly Half of All Women Won’t Even Enter A Store Unless There Is a Sale

Study: Consumers in rebellion against full prices

Baby boomers rely on discounts more than cash-strapped millennials do

Consumer Survey Reveals Generational Differences With Markdown Expectations

Markdown Mania: A Symptom of the Wrong Product at the Wrong Price

Shoppers Expect Deep Discounts, Will Travel 100 Miles for 50% Savings

First Insight Tested Consumers Gave White, Floral Patterns a Thumbs-up

Consumer Testing Metadata Reveals Impact of Apparel Markdowns

Fung Global: Consumers Unwilling to Pay Full Price Pile Pressure on Retailers

You're Willing to Pay More for Athleisure

Consumers only willing to pay 76% of full price

Pricing Report Shows the Negative Impact of Apparel Markdowns

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