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Press Coverage

First Insight has been making headlines for over a decade. Browse our press coverage for thought leadership, industry news, partnership announcements, and more.

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Wolverine's E-commerce Business to Keep Holding the Key

by Zacks Equity Research September 22, 2020

Why Demand Planning Must Be More Than a Gamble

by Glenn Taylor for Sourcing Journal July 29, 2020

Shoppers fixated with discounts pose big worry for stores

by Anne D'Innocenzio at AP June 9, 2017

Nearly Half of All Women Won’t Even Enter A Store Unless There Is a Sale

by Sheena Butler-Young from Footwear News March 28, 2017

Study: Consumers in rebellion against full prices

by Marianne Wilson from Chain Store Age March 20, 2017

Baby boomers rely on discounts more than cash-strapped millennials do

by Krystina Gustafson from CNBC March 20, 2017

Consumer Survey Reveals Generational Differences With Markdown Expectations

by Arthur Zaczkiewicz for Women's Wear Daily March 20, 2017

Markdown Mania: A Symptom of the Wrong Product at the Wrong Price

by Greg Petro February 20, 2017

Shoppers Expect Deep Discounts, Will Travel 100 Miles for 50% Savings

by Arthur Zaczkiewicz for Women's Wear Daily November 22, 2016

First Insight Tested Consumers Gave White, Floral Patterns a Thumbs-up

by Arthur Zaczkiewicz for Women's Wear Daily November 7, 2016

Consumer Testing Metadata Reveals Impact of Apparel Markdowns

by Arthur Zaczkiewicz for Women's Wear Daily October 27, 2016

Fung Global: Consumers Unwilling to Pay Full Price Pile Pressure on Retailers

by Tara Donaldson for Sourcing Journal October 26, 2016

You're Willing to Pay More for Athleisure

by David Oliver for US News October 26, 2016

Consumers only willing to pay 76% of full price

by Jill Geoghegan of Drapers Online October 26, 2016

Pricing Report Shows the Negative Impact of Apparel Markdowns

by Arthur Zaczkiewicz for Women's Wear Daily October 26, 2016

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