Will vaccine reluctant Americans slow the retail comeback from COVID-19?

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Getting back to some semblance of pre-pandemic normalcy in the U.S. is entirely dependent on the nation’s ability to get a handle on the coronavirus. Medical professionals and public policy experts have been pointing to individual and business safety measures as a means to tamp down the spread of the virus, but achieving herd immunity is the only currently viable path to that happening.

In order for the nation to reach herd immunity without the death toll stretching into the millions, the vast majority of the population will need to get vaccinated. The reality on the ground is that a large percentage of Americans, for a variety of reasons, are either reluctant, unwilling or, in a small percentage of cases, unable to get a COVID-19 vaccine.

Another survey from First Insight released yesterday finds that about a third of Americans are unsure as to whether they will be vaccinated or not, but that even with vaccines many people are not planning to suddenly go flocking to stores.

Forty-five percent of beauty product shoppers said they would either go to stores less or the same after being vaccinated. The same holds true for 44 percent looking to buy footwear, 43 percent of consumer electronics purchasers and 40 percent shopping for apparel.

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consumer preferences  Survey Results  in-store shopping  CONSUMER REPORT  Coronavirus  COVID-19  Consumer Purchase Behavior  Consumer Survey  Safety

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