Will Vaccines Drive Shoppers to Stores?

March 26 2021 by WWD Staff

The First Insight survey also revealed generational differences about getting vaccinated.

With three vaccines being deployed across the U.S., consumer research from First Insight Inc. finds that male shoppers are “more inclined” to head to physical stores after getting vaccinated.

The survey also revealed that “significantly more women than men are not planning to get vaccinated across every generation.”

Researchers at First Insight said while 64 percent of Millennial men “planned to shop for apparel in-store more or the same amount after being vaccinated, only 45 percent of Millennial women said the same.” The company said this trend was consistent across “every other generation as well, with 61 percent of Baby Boomer men and 47 percent of Baby Boomer women planning to shop for apparel in-store more or the same amount post-vaccination.”

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in-store shopping  Coronavirus  COVID-19  Consumer Purchase Behavior  Consumer Survey

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