South African retailer, Woolworths, is using First Insight technology to gather zero-party customer data and boost product testing for faster and better merchandising decisions in its womenswear division.
“We are excited to be a global partner of Woolworths to help them leverage insights with the goal of serving their customers better,” says Greg Petro, CEO at First Insight.
“Our proven data gives retailers and brands the insight and competitive advantage they need to offer their consumer better assortments at the right price.”
First Insight uses online social engagement tools to gather real-time customer preference, pricing, and sentiment data on potential product offerings.
The information is filtered through its proprietary analytic models to determine which products present the greatest risk and opportunity.
“We are excited about our partnership with First Insight as their research and data will provide us with valuable insights, to better service our customer needs through a more targeted merchandise selection,” says Roxanne Gillan, Woolworths’ General Manager, Business Development & Innovation.