First Insight, Inc., the leading provider of SaaS product market testing solutions for retail and consumer
products, today announced that Richard C. Marcus has joined its Board of Directors. Mr. Marcus, a senior advisor at Peter J. Solomon Company, a leading independent investment banking firm, is a director of 7 Billion People, Inc. and My Wines Direct. He spent 28 years with Neiman Marcus as CEO from 1979 to 1988. Mr. Marcus has been on several retail boards including Waterworks, Lands End, Michael’s Stores, and Zale Corporation. He has devoted considerable time as an advisor and investor in several early stage companies that built new businesses through the Internet, including XcelleNet, Totality, Novo, and 7thOnline.
“We are delighted to have Richard join First Insight’s board,” said Greg Petro, CEO and President. “He brings a wealth of experience in fashion retail, an important segment for us. His activities with retail companies, 7 Billion People, Inc., and other software and consumer product companies will provide us strategic value as we continue to grow.”
Mr. Marcus commented, “First Insight’s new product market testing analytics gives retailers the means to couple new product development and merchandising decisions with keen predictive insight. Its customer network approach to product market testing offers retailers unmatched scale, speed, and accuracy critical for better merchandise performance and customer satisfaction.”
“Richard’s decision to join our board is another confirmation that our ability to provide valuable information to retailers is a game-changer,” said Mr. Petro.
