First Insight Named a Sample Vendor in Gartner's 2018 "Hype Cycle For Retail Technologies" For Sixth Consecutive Year and in Gartner’s 2018 “Hype Cycle For Digital Commerce”

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First Insight, Inc., a technology company transforming how leading retailers make new product investment decisions, announced it was named in the “Hype Cycle for Retail Technologies, 2013, 2014, 2015, 2016, 2017 and 2018” and in "Hype Cycle for Digital Commerce" reports by Gartner Inc. – the world’s leading information technology research and advisory company. 

First Insight was named in the category of "Customer-Centric Merchandising and Marketing” in both reports, which Gartner defines as technology that "supports retailer efforts to offer the right product assortments to customers, defines the customer behavioral segments, defines critical elements of differentiation and service delivery standards, and measures the impact of all activities based on customer behavior segments.”

Read the press release here.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. 

About First Insight, Inc.
First Insight is the world’s leading provider of solutions that empower brands to incorporate the voice of the customer into the design and merchandising of new products. Through the use of online consumer engagement, the First Insight solution gathers real-time consumer data and applies predictive analytic models to create actionable insights, which drive measurable value.  Retailers, manufacturers and brands use the First Insight solution to design, select, price and market the most profitable new products for improved sales, margins and inventory turnover. Customers include some of world’s leading vertically integrated brands, sporting goods companies, department stores, mass merchant retailers and wholesalers. For further information, please visit

Media Contact:
Michael McMullan 
Berns Communications Group, LLC 

First Insight Company Contact:
Gretchen Jezerc, SVP of Marketing
First Insight, Inc.
(724) 759-7141


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