Understanding Today’s ‘New Customer’: 3 Mission-Critical Steps for the Retail Industry

June 12 2020 by Greg Petro

friends-showing-to-each-other-purchases-in-paper-bags-4005062The pandemic and the recent social injustice issues have amplified the fact that for most retailers and brands, we as an industry rarely listen.  

In the past, this has resulted in a steady stream of tone deaf or offensive styles, whether it was a Columbine sweatshirt with bullet holes, or a blackface turtleneck, or cultural misappropriation of Native American images. Call it creative license. Call it ignorance. The truth is that retail has been contributing to many of the growing problems in our country for decades.

In many respects, COVID-19 has proven to be more of an accelerant than a disruptor.  It has brought into focus the fact that in order to adapt and succeed in the new retail market, retailers and brands must first accept and acknowledge what is happening and overcome a fundamental lack of customer understanding. We, as leaders in this industry, control our own destiny. And it is time to lead.

Read the Full Article at Forbes

retailers  retail  Customer Experience  voice of the customer  new customer  future of retail  voice of the customer tools  customer engagement tool  Coronavirus  COVID-19

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