6 Ways Retailers Are Finally Transforming The Role Of The Sales Associate

February 1 2019 by Greg Petro

Remember when the store sales associate was the center of the shopping experience? Whether it was taking a shopper’s clothes to the dressing room, rummaging for different sizes, offering recommendations, or even just giving a simple hello and a smile, sales associates were once the undisputed face of retail.

Yet, as retail went digital and consumers began shopping online more, retailers and brands raced to integrate fancy in-store technology and apps, as well as onboard back-end systems to support the omnichannel experience. But the question remained – how to evolve in-store associates to leverage the continuous rise of technology in the retail industry. This is mission-critical now that  connected consumers enter the store armed with more information than the associates. Amazon Go’s concept further drew questions about whether store associates were even necessary.

Read the Full Article on Forbes

in-store shopping experience  Big Data  technology  retail technology  retail customer service  in-store shopping  sales associate  digital  facial recognition  omnichannel experiences  Virtual Reality  Virtual Assistants

Want more information? Fill out our form below.

Featured Product

InsightSuite for Small Business

Specialized Tools for Small & Emerging Businesses

The fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.

Learn more
Free Ebook

Maximize Value, Speed & Profit

Learn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.

Get the Free E-book
Roundtable Video

Kohl's Creates Value W/Predictive Analytics

Learn How First Insight's Predictive Tools Fuel Kohl's Success

As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.

Watch the Webinar
Webinar

Consumer Sustainability Survey 2021

The First Industry-Wide Consumer Study On Shoe Sustainability

This industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.

Download the Webinar & Findings
Supply Chain & Pricing

Navigating Disruption

How The Rockport Company is Optimizing Assortments and Pricing with Data + Digital Product Testing

Learn how The Rockport Company created a new product playbook powered by the Voice of the Customer and predictive tools.

View the Webinar & Highlights