6 Ways Retailers Are Finally Transforming The Role Of The Sales Associate

February 1 2019 by Greg Petro

Remember when the store sales associate was the center of the shopping experience? Whether it was taking a shopper’s clothes to the dressing room, rummaging for different sizes, offering recommendations, or even just giving a simple hello and a smile, sales associates were once the undisputed face of retail.

Yet, as retail went digital and consumers began shopping online more, retailers and brands raced to integrate fancy in-store technology and apps, as well as onboard back-end systems to support the omnichannel experience. But the question remained – how to evolve in-store associates to leverage the continuous rise of technology in the retail industry. This is mission-critical now that  connected consumers enter the store armed with more information than the associates. Amazon Go’s concept further drew questions about whether store associates were even necessary.

Read the Full Article on Forbes

in-store shopping experience  Big Data  technology  retail technology  retail customer service  in-store shopping  sales associate  digital  facial recognition  omnichannel experiences  Virtual Reality  Virtual Assistants

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