Gen Z: New Gender Norms, Fake News, Frugality And The Rise Of Retail's Next Power Generation

October 14 2018 by Greg Petro

One constant for leaders in the retail industry is that one can never get too comfortable. Just as the industry is taking a breath after reshaping itself to meet the expectations of the modern, tech-savvy Millennials, a totally different, possibly more powerful consumer is starting to flex its muscles: Generation Z. 

Generation Z, born between ’01 and today, represents one-third of the world’s 7.7 billion people, and they are about to surpass Millennials, according to a Bloomberg analysis.

It’s likely that many retailers think if they can tackle Millennials, how different can Generation Z really be?

Read the Full Article on Forbes

millennials  customer segmentation  segmentation  Gen Z  Generation Z  consumer demographics

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