One constant for leaders in the retail industry is that one can never get too comfortable. Just as the industry is taking a breath after reshaping itself to meet the expectations of the modern, tech-savvy Millennials, a totally different, possibly more powerful consumer is starting to flex its muscles: Generation Z. 

Generation Z, born between ’01 and today, represents one-third of the world’s 7.7 billion people, and they are about to surpass Millennials, according to a Bloomberg analysis.

It’s likely that many retailers think if they can tackle Millennials, how different can Generation Z really be?

Read the Full Article on Forbes

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